The Development Process

Misingink uses an engineered process management methodology to develop Internet solutions. This process is a step by step process to determine our clients needs and insure that the project's objectives are met.

Planning
Initial planning is the key to a successful implementation. The purpose of this planning is to gain a better understanding of your business and your industry. From that point, we define measurable goals that we want to achieve. An initial plan is developed that often includes not only Internet activities, but parallel your non-Internet business activities as well.

Reasearch
Once we have a better understanding of your objective, we set about the task of discovery. Missingink will research what others in your industry are doing, what others in similar industries are doing, and how we can use technology to create a superior web presence for your business.

Data Collection
All of your site's content is unique to your business and will need to be defined prior to actual development. Existing content such as company overviews, product catalogs, and pictures can be collected for use on your web site. At this time, new content that does not currently exist can be defined and the process of creating this information is initiated.

Initial Development
With a general concept of the sites purpose and the building blocks needed for the site, an initial site is developed. This initial site is evaluated to insure that it is functional and meets with your stated objectives.

Imaging
Concurrent to the other processes, an Internet image is being created for your company. This image is composed of graphical elements and navigational tools to create a user friendly environment that projects the image that your company wants to portray.

Deployment
After the site has the functionality and image that you desire, the process of moving the operation to Internet is instantaneous. Defining the actual installation as a distinct step provides a point at which to direct marketing and promotional efforts

Marketing
The process of marketing and promotion is a continual process. Depending on the purpose of the site, marketing can be as simple as getting the site description in the search engine databases. However, this is rarely the case. Customer announcements and cross-linking agreements with other web sites will need to be made along with the other initiatives defined in your marketing plan.

Management
After the site is operational and you begin to see the results of increased traffic, the site will require periodic updates. New information about your company and products will need to be included. The sites contents may need to be adjusted for performance, or in response to customer feedback. Marketing and promotional activities will be ongoing. As your partner in this venture, Missingink is dedicated to managing the site for your success.

Evaluation
Web sites are not static creations. In order to keep them useful to your customers, they must provide new benefits in order to maintain your Internet community. The process of evaluation is one of looking at the latest technology to determine if it offers some benefit to your Internet activities. Simply asking your customers is an excellent means of determining what can be done to improve your company and products in it's new digital environment.

Evolution
The development process never stops. Successful web enterprises are those that are able to respond to the ever changing digital revolution. After your site is operational, you will invariably find undiscovered benefits. Redefining your objectives and redesigning your web site is an ongoing responsibility that Missingink would like to share with you.